Saturday Morning Tips – Earn What You’re Worth

by Ryan Yates

Before I talk about meeting your maximum earning potential, I’d like to get a little frustration off of my chest.

If you’ve been earning less than what you think your worth, it may not be entirely your fault. The fact is, many corporate bosses actively attempt to keep employees in their place – creating a game of shadows meant to convince us that we’ll never get that promotion.

Don’t Let The Man Get You Down

Consider this scenario from a Domino’s Pizza commercial a few years back. The commercial consists of the Domino’s CEO, a franchise owner, and an every-day-pizza-making employee. Three levels in the hierarchy. It seems that the franchise owner came up with the idea for the newParmesan Bread Bites, then the Domino’s test kitchen verified it’s potential, and Domino’s ran with it nationwide.

My problem with the commercial is the evil laugh at the end. The commercial contains rich overtones from the CEO about how unbelievable it was that a new idea came from someone so low on the totem pole, far away from the corporate offices.

Cut to the end of the commercial where an employee from the franchise tells viewers that her boss’s idea was so good, maybe he should be the CEO. Cue the evil laugh from the current CEO, with a dark “No” to finish the ad.

Change of Heart?

A couple weeks after the ad’s initial run, I saw the same commercial. This time it had a different ending. The new commercial had been cut up and edited to sound like the CEO is now encouraging small-timers to reach for the stars. The CEO’s laugh was removed.

Apparently, someone at Domino’s (or their ad agency) realized how negative the original cut sounded, and scrambled to make the necessary changes.

I have no bad feelings toward Domino’s Pizza, but the original commercial exemplifies the idea that earning more is out of reach. One would hope that they really do encourage anyone involved with the company to work hard and reach their potential, but I just can’t get that sordid laugh out of my head.

Earn What You’re Worth

Instead of thinking that you’ll never be able to advance in this world, start focusing on earning what you believe you are worth. One of the best and easiest places to start is right where you are, in your current job.

In your current position, you’re already familiar with the people, the business, and you already have some sort of expertise related to your job (otherwise you probably wouldn’t be employed there). Ask for a raise, seek out advancement opportunities, become informed about corporate job openings and requirements.

If you’re current job is headed nowhere, you might want to seek other ways to earn more income. You can stay at your current job and find some work on the side. Or you can attempt to find a better paying job altogether.

Either way, don’t settle for less than what you honestly feel you’re worth. That’s no way to live, and it’s not going to lead you to financial independence.

Here’s the link:


jefferson February 24, 2012 at

i have recently been trying to improve my earnings..

i setup a meeting with my boss and discussed how much i thought that i was worth.
he agreed that i was a bit underpaid, when considering the quality of the work that i was doing, and promptly submitted me for a promotion.

it never hurts to try 🙂

Ryan Yates February 26, 2012 at

Great to hear Jefferson! Thanks for sharing.

Gordon February 29, 2012 at

agreed. i hate that commercial. the CEO comes across like an a-hole and very unlikable. bad commercial. dumb CEO.

Bryson January 27, 2016 at

It’s posts like this that make surfing so much plaeusre

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