If you’ve been earning less than what you think your worth, but you put up with it, you may not be entirely to blame. The fact is, the ‘higher-ups’ in this country enjoy keeping the little guy in his place; or at least try to convince him to.
Don’t Let The Man Get You Down
In an effort to add a little proof to my pudding, consider this scenario from a Domino’s Pizza commercial. If you haven’t seen the latest commercial from Domino’s, it’s a cheerfully comedic ad for their new Parmesan Bread Bites – or so it would seem.
The commercial consists of the Domino’s CEO, a store franchisee, and a regular employee. It seems that the franchise owner came up with the idea for the Parmesan Bread Bites, the Domino’s test kitchen verified it’s potential, and Domino’s ran with it nationwide.
Sounds all well and good, right? But the commercial contains rich overtones from the CEO about how unbelievable it is that a new idea came from someone so low on the totem pole, far away from the corporate offices.
Cut to the end of the commercial where an employee from the franchise responsible for the Bites tells viewers that her boss’s idea was so good, maybe he should be the CEO. Cue the evil laugh from the current CEO, with a dark “No” to flatten her idea.
Seriously, the CEO laughs at the thought of the franchise owner becoming the CEO. It left a sick feeling in my stomach every time I saw it.
I’ve never worked at Domino’s, but if I saw this commercial, I wouldn’t be too excited about advancement opportunities.
Change of Heart?
Yesterday, I saw the same commercial that I just described above, but with a very different twist. The new commercial has been cut up and edited to sound like the CEO is now encouraging small-timers to reach for the stars. The CEO’s laugh was removed.
Apparently, someone at Domino’s (or their ad agency) realized how the original ad sounded, and scrambled to make the necessary changes.
I have no bad attitude toward Domino’s Pizza, but the original commercial exemplifies the idea that earning more is out of reach for ordinary people. One would hope that they really do encourage anyone involved with the company to work hard and reach their potential, but I just can’t get that sordid laugh out of my head.
Earn What You’re Worth
Instead of thinking that you’ll never be able to advance in this world, start focusing on earning what you believe you are worth. One of the best and easiest places to start is right where you are, in your current job.
In your current position, you’re already familiar with the people, the business, and you already have some sort of expertise related to your job (otherwise you probably wouldn’t be employed there). Ask for a raise, seek out advancement opportunities, become informed about corporate job openings and requirements.
If you’re current job is headed nowhere, you might want to seek other ways to earn more income. You can stay at your current job and find some work on the side. Or you can attempt to find a better paying job altogether.
Either way, don’t settle for less than what you honestly feel you’re worth. That’s no way to live, and it’s not going to lead you to financial independence.
Photo By ted_major
[I did find both commercials on YouTube, but something tells me I might not have proper rights to post them here. You'll have to take my word for it, or search YouTube for yourself.]